They represent businesses that may not be around today, or werent around until they came on to the scene. Compared with red ocean strategy, blue ocean strategy represents a significant departure from the status quo. Blue ocean strategy is a landmark idea founded by w. New generation of management gurus announced thinkers50,united kingdom at thinkers50 we believe there is nothing so practical as a great idea, and the concepts and tools developed by kim and mauborgne have been utilized throughout the world, says thinkers50 cofounder stuart crainer. How does this model affect perceptions related to competition and customers. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of.
Ocean strategy has been introduced by kim and mauborgne 2004a which rapidly gained worldwide publicity and acceptance. This allows people to embrace new strategy willingly. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Selfmade billionaires ignore the distinction between blue oceans and red oceans. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world.
Pdf impact of blue ocean strategy on organizational. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy and sustainability for strategic management. The blue ocean idea index provides a simple but robust test of this system view.
Everyone in an organization must support and be aligned with strategy. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. This blog article is a overview of some of the key points of the book by w. How does blue ocean strategy differ from red ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. What is blue ocean strategy about blue ocean strategy. Conventional wisdom asserts that the greater the change, the greater the resources and time you will need to bring about results. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. It requires the right research, patience and focus. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. Value innovation strategy competes in an uncontested market space. This article explains the blue ocean strategy, developed by w.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by. The impact of blue ocean strategy in lowcost transport. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. In their book, kim and mauborgne wrote about 150 blue ocean strategies that have been undertaken by companies over about 100 years. Jul, 2018 our study shows that blue ocean strategy is particularly needed when supply exceeds demand in a market, kim explained in an article on forbes. How to create uncontested market space and make the competition irrelevant, 10. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Chan kim et renee mauborgne, chercheurs au blue ocean strategy. Explain these from the perspective of company, competition, costs, and markets.
Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Blue ocean strategy, create new markets and leave the. Kursus blue ocean strategy 2 3 april 20 kursus pembangunan laman web menggunakan joomla 22 25 april 20 persidangan cio akns 20 2 3 julai 20 bengkel jpkn 20 24 26 oktober 20 siti atika matali taklimat projek urus untuk pelupusan fail 24 26 jun 20 taklimat mymesyuarat 21 ogos 20. Lacces a des soirees dls privees partout en france. Blue ocean strategy is a strategy that advice companies. Blue ocean strategy will help you create innovation across your whole organisation. The purpose of this study was to apply blue ocean strategy to chinese 3g mobile telecom industry. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. Blue ocean strategy case study service nsw 2 foreword service nsw is an important initiative in the delivery of an improved customer experience for the citizens and businesses of new south wales. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. The strategy can transform a current product or idea or create something total new. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
Welcome to blue ocean strategy were thrilled to have you on board. Revealing the idea of blue ocean strategy, renee mauborgne shares the secret for how to create uncontested market space and make the. A company equals everyone from the top to the front lines. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. How to create uncontested market space and make the competition irrelevant, a. Impact of blue ocean strategy on organizational performance. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Companies pursue blue ocean strategies to make competition irrelevant. In this article, we will look at 1 what is a blue ocean strategy.
The idea in brief the best way to drive profitable growth. Red ocean strategy blue ocean strategy value innovation strategic focus choosing attractive industries and building competitive positions within them redefining industry boundaries and creating new market space strategic goal outperforming the competition making the competition irrelevant analytic tools porters 5 forces value chain generic. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. An introduction to blue ocean strategy mba knowledge base. To join the free indie business book club, click here. How to create uncontested market space and make the competition irrelevant kim, w. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. For many of the case studies, teaching notes are available. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. Blue ocean strategy including examples and pdf download. May 30, 2017 t his month, we read blue ocean strategy by w.
How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy is the international best practice in innovation strategy. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. Blue ocean strategy order description 1 article summary 2 blue ocean strategy a list of related materials, with annotations to guide further exploration of the articles ideas and applications 11 further reading competing in overcrowded industries is no way to sustain high performance. How to create uncontested market space and the make. Blue ocean idea index boi other companies companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success.
Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. Blue oceans denote all the industries not in existence today the unknown market space, untainted by competition. How to create uncontested market space and make the competition irrelevant. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The concept of blue ocean is based on the idea that the business universe is made up. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy. How to create uncontested market space and make the competition irrelevant by w. Red ocean in blue oceans, demand is created rather than fought over.
Blue ocean strategy is innovative, and it creates a. After reading you will understand the basics of this powerful strategy tool. In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. Properly citing and referencing all sources answer key.
Innovation, new market space and creating demand are central characteristics. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit. It unshackles companies from the costly battles of headtohead competition red oceans to find new channels to untapped demand and profitable growth blue oceans. Chinese 3g mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. Blue ocean strategy, business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management.
Sep 24, 2017 blue ocean strategy requires a different mindset. To learn more about the power of blue ocean strategy, visit. The thesis tries to find whether all services are important to chinese 3g operators competiveness and how to create a. Set sail towards your blue ocean jk beteiligung gmbh. The four actions framework and errc grid tweet after you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. The real opportunity is to create blue oceans of uncontested market space. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. This work has been submitted to chesterrep the university. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Chan kim and renee mauborgne in their bestselling book of the same name. Chan kim and renee mauborgne in their book titled blue ocean strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Click the link above to read the key concepts and everything you want to know about the blue ocean strategy.
See comparison between red and blue ocean strategies here in one simple table. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. The hardcover of the blue ocean strategy, expanded edition. I was pleased to be a part of a committed team in 2012 bringing service nsw to life, tasked with. Application of blue ocean strategy to chinese 3g mobile. Using blue ocean strategy to reduce new product failure. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Jun 21, 2007 blue ocean idea index boi other companies companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success. How to create uncontested market space and make the competition irrelevant, a book by professors w. The risks of following a blue ocean strategy the adaptive. Helping another student cheat or be dishonest in class d.
Blue ocean strategy write my essay i need help with my. How to create uncontested market space and make the. Furthermore the blue ocean strategy was awarded with. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy is a book published in 2005 and written by w. Essay on blue ocean strategy a marketing book 1053 words 5 pages blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. The authors allude to the fact that most companies borrow their strategic thinking from military models see paradox of strategy. Blue ocean strategy is a new way of thinking a movement away from a competitive mindset. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a. Jul 16, 2015 in this article, we will look at 1 what is a blue ocean strategy.